1970 Ford F100

1970 Ford F100

Celebrated southern Californian builder ICON’s latest project sees a reimagined 1970 Ford pick-up join the company’s exclusive Reformer range.


TRUCKIN’ LOVELY! ICON ’70 FORD F100


World-renowned vehicle designer and builder ICON 4x4 has added to its fleet of reimagined vehicles with its latest custom truck debut as part of its popular Reformer series. The newest ICON Reformer presents a completely reimagined 1970 Ford Ranger that is specially made to celebrate the classic styling of one of the world’s greatest trucks alongside a complete vehicle re-engineering. One key premise behind each ICON Reformer concept is reimagining classic designs for use in the modern world, and the new 1970 Ford Ranger is a perfect blend of timeless aesthetic paired with high performance. “At ICON 4x4, our Reformer series is a distinctly unique approach to classic restoration, and this new 1970 Ford Ranger is a perfect example of how we work with clients to completely reimagine trucks like these on every level,” comments Jonathan Ward, lead designer and founder of ICON 4x4. “What we’re doing is rewriting history to a certain extent by creating a bespoke truck that can serve as a daily driver with timeless style, modern engineering, and none of the sacrifices commonly associated with conventional restorations.”


1970 Ford F100

The new ICON Reformer is powered by a 426bhp Ford 5.0-litre Coyote V8 engine paired to a Ford AOD automatic transmission. A twinstick Advance Adapters Atlas II transfer case sends power to the axles, while PSC power steering vastly improves the new truck’s handling and on-road capabilities. The new truck utilises a four-link rear suspension system, while the front uses radius arms. Eibach coil springs combine with Fox shocks to improve drive handling and comfort. To optimise drivability, ICON integrated Dynatrac ProRock axles. The front of the Reformer features a fortified Dana 44 with hardened shafts, while the rear includes an even stouter Dana 60 design.

ICON 4x4 engineered a Hydroboosted Sport Brake system with Brembo for the bespoke build, which includes large rotors and calipers for enhanced stopping power while wearing BFGoodrich all-terrain tyres. The new Reformer also features custom-designed special 18-inch forged aluminium wheels that were inspired by the original factory steel rims, complete with vintage hubcaps. Extensive interior upgrades include a brand-new Vintage Air Gen IV HVAC system and bespoke chrome aluminium knobs and bezels that were designed by ICON 4x4. Dakota digital gauges add another civilised touch to further modernise the vehicle’s upgraded interior. The 1970 Ford Ranger Reformer is also outfitted with unique and subtle ICON badging throughout.

Fittingly, despite numerous modern upgrades discreetly installed throughout the custom build, the client requested no power windows were installed to keep the truck in vintage theme. The new ICON 4x4 Reformer features legendary Maharam textiles and specially made leather from Relicate to perfectly match the original truck’s factory vinyl. All interior appointments are hand-stitched in-house by ICON 4x4. To further protect the exterior body, ICON 4x4 coated the Ranger’s floorboards with a polyurea floor surface coating, and every body panel was powder coated prior to paint for enhanced corrosion protection.

Tw in-stick Advance Adapters Atlas II transfer case sends power to the axles. Hydroboosted Sport Brake system with Brembos slows things down. High clearance is perfect for off-roading. Ranger’s floorboards with a polyurea surface coating. Vintage Air Gen IV HVAC system keeps things cool. Truck’s 18-inch aluminium wheels feature vintage poverty hub caps. 426bhp Coyote 5.0-litre crate motor. Clever lighting upgrade makes… night-time loading a doddle.

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