Duesenberg could capitalise on being the only car to live up to its unofficial title as the Rolls-Royce of America, delivering quality that puts it in a market that’s virtually uncontested in the US.
And as this huge market has continued to create more and more millionaires and billionaires, it would be an opportunity for the company to globalise its American foundations, even allowing it to break into Europe in ways that the US’s mainstream car makers have struggled to.
With its background in big and heavy cars, it’s not too much of a leap to imagine today’s ‘Doozy’ being laden with the very latest technology and, just as they were in the 1920s and 1930s, driven by large, powerful straight-eight engines, albeit lybridised for the modern era.
There are other revenue streams the reborn Duesenberg company could pursue, too. Given its mesmerising back catalogue of vehicles, it would be able to offer in-house restoration and certification programmes for heritage models.
Its historic cars — originally owned by the likes of Clark Gable and Greta Garbo — would only add to its record-breaking number of Pebble Beach Concours d’Elegance ‘Best in Show’ victories.
Win-win, I say.