Postcards sent stellar - Early Maranello ephemera prices enter another realm

Trio of Ferrari factory postcards smashed all known records when they made sky-high prices in an online auction. The postcards were sold in December by Automobilia Ladenburg Marcel Seidel Auctions, the frenzy prompted because only a handful of each had been printed, making them the holy grail for the most ardent Ferrari collectors.

All three depict the first Ferrari – the 125S – and the auction house reports that more than 1000 bidders from across the globe took part in the sale, many of them specifically chasing the postcards. As a result, two of them sold for €86,000 each (€102,374 each after commission and taxes), the other for €63,000 (€74,995).

Other headline-grabbing results included a file of Ecurie Francorchamps internal papers (€23,808), a 1997 Ferrari Testarossa luggage set (€9500) and an Earl Howe race helmet (€5000).