Three new Minis Hatch, larger SUV and EV crossover

Three new Minis Hatch, larger SUV and EV crossover

British brand to launch bigger SUV, all-new hatch and EV-only crossover

The reimagined Mini Cooper hatchback will provide the foundation for a “revolution” of the BMW-owned brand’s wider line-up as it pushes towards full electrification by the end of the decade.

Along with the Aceman crossover – Mini’s first electric-only car, positioned to take on the upcoming Jeep Avenger – and the larger new Countryman SUV, the freshened three-car range is a statement of intent for new Mini boss Stefanie Wurst, who took over from Bernd Körber in February 2022.

“It is the beginning of a new era. Mini’s 100% electric range has to start somewhere. This is a bridge for us to go fully electric,” Wurst told Autocar at a recent preview event, where the trio was shown under heavy camouflage ahead of a succession of reveals over the next 12 months. Once the new range is in dealerships, the brand wants to grow its electric sales split from 15% now – it currently offers only the Mini Electric hatchback – to 50% by the middle of 2025.

The new era will kick off with the launch of the Countryman (in electric and ICE forms) next February, followed by the electric Cooper in May 2024, the ICE Cooper in July 2024 and the “ticks-all-the-boxes” Aceman in January 2025. More potent John Cooper Works variants will follow “around six months to a year” after the standard cars are launched, in both electric and combustion variants. Although Mini is targeting new markets and a higher electrification mix, Wurst confirmed the company won’t be gunning for volumes. Instead, it will be aiming for production numbers just above those of, for example, Porsche and Land Rover.

No comments yet. Be the first to add a comment!
Drives TODAY use cookie