Aston’s 110th birthday
This year marks Aston Martin’s 110th anniversary which is set to be celebrated through the launch of a new, strictly limited, exclusive model, to be unveiled later in 2023.
The milestone anniversary will also take centre stage at this year’s British Grand Prix at Silverstone, Goodwood Festival of Speed, Pebble Beach Concours d’Elegance and other major events across Aston Martin’s key regions, as part of a global marketing campaign entitled ‘Intensity: 110 Years in the Making’. Amedeo Felisa, chief executive officer of Aston Martin Lagonda, said, “In 1913 Lionel Martin and Robert Bamford came together with a shared vision of racing cars and using learnings from the racetrack to push the boundaries of automotive innovation.
“110 years and a little over 110,000 cars later, that spirit continues. Our 110th year promises to be just as exciting as our first, as we turn a new chapter in Aston Martin history with the launch of our next generation of sports cars and the reveal of an extraordinary special model later this year that will celebrate this unique milestone.”
The 110th anniversary is one of several notable landmarks for Aston Martin in 2023, with the year also marking 75 years of the DB bloodline, 60 years of the iconic DB5 model and 20 years of Aston Martin’s Gaydon headquarters.