Lucid's Expansion: all new affordable Model to Compete with Tesla's Model 3 and Model Y
Lucid, the American EV manufacturer, is set to debut in the UK within the next two years, introducing a mid-sized model line to directly challenge Tesla's Model 3 and Model Y.
Having unveiled the Air saloon in 2021 and recently introduced the Gravity SUV, priced around $80,000 (£64,000), targeting the luxury segment, Lucid's forthcoming model aims for more mainstream appeal. CEO Peter Rawlinson aims for a starting price of approximately «about $50,000» (£40,000), emphasizing a significant sales volume increase for Lucid.
Rawlinson's intent to introduce this new model sooner than previously anticipated hints at a closer release date than speculated. With a history at Tesla and spearheading the development of the Model S, Rawlinson openly expresses Lucid's plan to compete directly with Tesla in the high-volume family car market, leveraging advanced technology to maximize efficiency and reduce battery costs.
Lucid, known initially as a battery supplier, boasts the Air's exceptional range and quick charging capabilities globally. The new entry-level vehicles are anticipated to maintain impressive range figures while employing smaller yet efficient batteries.
Considering innovative production methods, Rawlinson remains open to adopting techniques like Tesla's 'megacasting' to streamline manufacturing and lower production costs. However, specifics regarding production volume remain undisclosed.
Before expanding its range, Lucid aims to begin right-hand-drive car production, eyeing a potential entry into the UK market by 2025. Rawlinson, being British himself, expresses eagerness for Lucid's UK presence, aiming to offer various models alongside the Air.
In summary, Lucid's strategy includes challenging Tesla's Model 3 and Model Y, launching a mid-sized model line, utilizing advanced battery tech, preparing for right-hand-drive production, and setting sights on a UK launch within two years.