BMW’s New Entry-Level EV: Affordable Luxury for Younger Buyers

BMW’s New Entry-Level EV: Affordable Luxury for Younger Buyers

BMW is set to revolutionize the electric vehicle market with its new entry-level models, the BMW i1 and i2. Targeted at younger buyers, these models will provide a more affordable entry point into the world of electric vehicles, marking BMW's commitment to producing cost-effective and smaller EVs as other manufacturers exit this segment.


BMW's Strategic Move with the i1 and i2 Series EVs

BMW’s New Entry-Level EV, the i1: BMW has greenlit the development of the i1 and i2 models, according to reliable sources close to the company. These new electric vehicles are already in the development phase at BMW’s R&D center in Munich. Set to be sold alongside updated versions of the current combustion-powered 1 Series and 2 Series, these models aim to be more accessible alternatives within BMW’s electric vehicle lineup, which currently starts with the £46,205 iX1.


BMW is set to revolutionize the electric vehicle market with its new entry-level models, the BMW i1 and i2.

Design and Features: The new BMW i1 is expected to be available as either a hatchback or a saloon, while the i2 will take the form of a compact crossover, with the option of a coupé bodystyle. Insiders describe the i2 as the spiritual successor to BMW's inaugural electric car, the i3 hatchback, which was launched in 2013 and discontinued in 2022.

Commitment to Affordable EVs

BMW remains dedicated to the 1 Series and its derivatives, striving to maintain a presence in all major market segments. This strategy starkly contrasts with rivals like Mercedes-Benz, which plans to retire the A-Class by 2026. According to BMW product boss Bernd Körber, the brand aims to grow in all markets and connect with younger generations by offering entry-level models like the 1 Series and 2 Series. Although these models have lower profitability, they play a crucial role in attracting younger customers and developing BMW's market presence.

Future-Proofing with Neue Klasse Architecture

The electric i1 is slated for launch in 2027, with the i2 following in 2028. Unlike the updated 1 Series and 2 Series that will remain on the existing FAAR platform, the new i1 and i2 are built on BMW’s dedicated Neue Klasse electric car architecture. This new structure supports an 800V electric system designed for single, dual, and quad-motor drivetrains.

Advanced Battery Technology

The Neue Klasse architectures will introduce innovative cylindrical battery cells with a standard diameter of 46mm and two different lengths—95mm or 120mm. This sixth-generation battery features revised cell chemistry, promising significant performance improvements for future BMW models. The Neue Klasse range is set to launch in 2025, with BMW planning to build six new cars on this platform within the following 24 months.

A Unified Future for BMW’s Electric and Combustion Models

Körber emphasized that Neue Klasse would not be a consumer-facing brand. Instead, models will retain regular names like 3 Series and X3. BMW will maintain its current naming logic, unlike Audi’s approach of using even numbers for electric cars and odd numbers for combustion ones.

BMW’s commitment to an all-encompassing new design language and next-generation software connectivity means that future models will share a unified look and feel. The electric i1 and i2 will be the first BMW models based on the NBx platform, offering standard front- or optional four-wheel drive.

Conclusion

BMW’s new entry-level EVs, the i1 and i2, mark a significant step towards making electric vehicles more accessible to a younger demographic. With advanced technology, innovative design, and a commitment to affordability, BMW is poised to lead the way in the next generation of electric mobility.

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