Dacia reveals striking new logo

Dacia models will wear new branding from 2022, with heavily stylised ‘Dacia’ script replacing the traditional roundel. Future models will also get a grille featuring a mirrored version of the letters ‘D’ and ‘C’, and both will be finished in khaki green. The designs were teased on the Dacia Bigster concept earlier in the year.

The new green colour has been picked to reflect the brand’s ‘closeness to nature’, and the off-road capabilities of its SUV models. The new branding will also be rolled out to dealerships in the coming year to help promote the manufacturer’s new direction.

The mirrored ‘D’ and ‘C’ logo is said to represent ‘links of a chain that are paired together in a strong, cohesive bond’, that will be easily recognisable from afar. The graphic design has been stripped-back, ‘as a reminder that this is a brand that focuses on the essentials’. The new branding has already been applied to Dacia’s websites and marketing material.