Another new age for Bugatti eb110

The turbulent history of Bugatti takes the marque in another new direction with the announcement this month of a joint venture with Croatian EV maker Rimac. The agreement sees the establishment of a new company, Bugatti Rimac which will be led by Rimac founder Mate Rimac as CEO. Rimac Group will hold a 55% stake, with Porsche holding 45%.

Both Bugatti and Rimac are to continue as individual marques, with Bugatti retaining its production facility in Molsheim, although its headquarters will eventually be moved to the recently announced Rimac campus near Zagreb. Meanwhile, a separate company, Rimac Technology will continue to provide EV expertise to car makers.

It doesn’t take a leap of imagination to predict that the result of the move will be electric hypercars bearing the Bugatti badge, although it’s also been suggested that the marque will also continue to produce combustion-engined cars using the famous W16 engine.