Welcome to the south west 660!

We’ve all heard of driving Route 66 or the Amalfi Coast Road, but now the UK has launched its own world-class road trip: the South West 660! Like South Africa’s Garden Route, California’s Highway One and Australia’s Great Ocean Road, it offers adventurous drivers the chance to tackle a spectacular driving route around one of the world’s greatest coastlines.

The 660-mile route runs from Poole in Dorset around Devon and Cornwall to Watchet in Somerset. It can be done in one amazing motoring marathon holiday, or split into short sections for short breaks. It includes some of Britain’s most acclaimed scenery, including two World Heritage Coastal Sites, with the vast majority of the roads within Areas of Outstanding Natural Beauty.

Signing up to the South West 660 allows visitors to unlock specially curated routes and exclusive membership offers along the way. To top off the amazing drive, the scheme is already partnered with a variety of great places to stay, eat and drink including the likes of The Pig Hotels, River Cottage and St Austell Brewery, giving you a real West Country flavour of the local hospitality.

The route has been designed to be as sustainable as possible and encourage low season tourism. Visitors are inspired to enjoy ‘slow travel’, with many of the 12 route sections devised to deflect traffic from busy trunk roads and congested resorts. The South West 660 is dedicated to supporting local suppliers and hospitality providers, and is committed to donating 10% of revenue to Hospitality Action, a charity pledged to help those with physical or mental health problems who work or have worked in the UK hospitality industry. For more info, visit www.southwest660.com