2024 Fiat 500 La Prima by Bocelli gets JBL upgrade
Fiat has announced a special edition for its all-electric city car, called 500 La Prima Bocelli. Created as a collaboration with Italian tenor Andrea Bocelli, it features a 320-watt JBL audio system. The 500 is currently Stellantis’ best-selling electric model, and the most-purchased electric city car in Europe.
Described as ‘the most popular living tenor in the world’, Fiat called upon Bocelli, and together ‘created the ultimate listening experience to enhance the silence of an electric car’. The 500 becomes the first city car fitted with JBL’s ‘Virtual Venues’ technology, and it’s available to order in the UK from the spring.
Available across all six paint colours, the La Prima Bocelli is marked out with badges, and there’s kit that includes 17-inch diamond cut alloy wheels and LED headlights. It’s also possible to opt for the convertible with a retracting fabric roof. Inside, there’s a 10.25-inch touchscreen infotainment system, a woven dashboard material and ‘ice beige’ seats with the Fiat logo. The range-topping version has a driving range of up to 199 miles.