NFT action at Beaulieu

The National Motor Museum Trust (NMMT) has gone very 21st century with the launch of an NFT (Non-Fungible Token) programme in conjunction with Podium Legends. The collaboration has led to 1700 of the most iconic and historically important photographs and movies, from the NMMT’s archive collection of over 1.7 million items, being released as NFTs.

The Podium Legends Collection // 1 images include Ayrton Senna at the 1985 British GP, the 1964 Bluebird CN7 Land Speed Record, and the McLaren MP4/4. The images capture the golden era of motor sport, from the dangers of the 1950s and ‘60s when titans such as Fangio, Moss and Clark fought for glory, to the boom years of the 1980s which saw racing icons such as Senna, Prost, Piquet and Mansell do battle.

A portion of the NFT proceeds will go towards supporting the museum and helping to preserve motor sport history for generations to come. The inaugural collection consists of three levels of NFT rarity, named Legendary, Icon and Collector. Collector entry-level prices start at £250, while for those wanting a physical and digital copy, the Podium Legends Mint & Print package includes a limited edition fine-art print, accompanied by its unique QR code confirming ownership and authenticity. Collection // 1 is available at podiumlegends.com and through opensea.io/collection/podiumlegends-01. The collection can also be viewed in the metaverse via the Podium Legends Spatial Gallery. Motor sport collectors and enthusiasts who don't use cryptocurrencies and want to learn about NFTs can contact Podium Legends via podiumlegends.com, to join group chats or get one-on-one guidance and advice. Or you could just chuck a tenner in the donations bucket the next time you're at Beaulieu.