Empi inc. acquires PMO carburetion & injection
Leading classic Volkswagen parts supplier, EMPI Inc., has acquired legendary Porsche specialist product manufacturer, PMO Carburetion & Injection, from company founder, Richard Parr. To reflect EMPI’s plan to expand PMO’s product line (to include electronic and mechanical fuel injection systems and components), the latter will be rebranded as PMO Induction.
As a consequence of the takeover, PMO operations in Santa Monica, California, are being relocated to EMPI headquarters in Anaheim (a forty-minute drive away), ensuring PMO products will continue to be produced and assembled using aerospace grade materials and manufacturing practices in Southern California.
Since 1956, EMPI has developed new and exciting products for owners of air-cooled Volkswagens. From the street to the drag strip, from desert to dunes, there’s every chance components fitted to enthusiast-owned historic Volkswagens are making use of EMPI componentry. The EMPI family of iconic brands continues to grow and includes Auto Haus, BugPack, JayCee, Race-Trim and Treuhaft. In 2019, EMPI formed a sales partnership with JP Group, parent company of Porsche parts manufacturer, Dansk, leading EMPI to become the largest warehouse distributor of JP Classic Porsche and Volkswagen parts in the USA. “PMO is an iconic brand offering world-class products for Porsche owners,” Robert Keller, President of EMPI, told 911 & Porsche World when the takeover news broke not long before this issue of the magazine went to print. “We are excited to expand PMO’s reach via EMPI’s global dealer network. As a long-time Porsche enthusiast, I have appreciated the engineering accomplishments and focus on product quality and innovation Richard Parr has built in to every PMO product to date. EMPI is honoured to present this storied brand to a broader audience of air-cooled Porsche owners.”
THE PMO TRIPLE THROAT CARBURETTOR IMPROVES CONSIDERABLY OVER THE WEBER DESIGN
PMO carburettors have been the go-to choice for 911 enthusiasts since the brand’s first batch of products were launched in 1997. PMO is the original manufacturer of 911 carburettor conversions and the only business dedicated exclusively to producing equipment for the upgrade — the PMO triple throat carburettor improves considerably over the original Weber carburettor and manifold design adopted by Porsche in period, resulting in increased power, as well as improved drivability by way of smooth and progressive throttle response.
With EMPI’s leadership and resources, including order fulfilment, in-house production capabilities, purchasing and logistics, PMO products will be available on a timelier basis. Moreover, the full PMO Induction line will be added to the EMPI website and will be available for purchase from current PMO authorised dealers, as well as EMPI stockists who will now add the PMO product line to their inventory. Additionally, all PMO spares and accessories will be available through the EMPI dealer network. Visit empius.com to locate your nearest retailer.