New Aston Martin logo revealed

Aston Martin has revealed a new version of its famous winged logo that will be applied on Aston Martin’s next generation of sports cars.

Created by the manufacturer’s design team in collaboration with acclaimed British art director and graphic designer, Peter Saville, it is the first major update to the marque since 2003 and only the eighth time in Aston Martin’s 109-year history that it has been significantly adjusted.

The Aston Martin F1 team featured the new wings on its livery for the French Grand Prix in July. Celebrating the 100th anniversary of the brand’s first Grand Prix entry, the team also raced with Aston Martin’s original button logo on the nose of its cars, mirroring the marque featured on its first Grand Prix entries in 1922.

Said Peter Saville, “The Aston Martin wings update is a classic example of the necessary evolution of logotypes of provenance.

“Subtle but necessary enhancements not only keep forms fresh, but allow for new technologies, situations and applications to be accommodated in the future. The process was one of clarifying and emphasising the key feature of the Aston Martin marque.”