2023 Tata Curvv Concept

2023 Tata Curvv Concept

The Tata Curvv concept is the carmaker’s left-field approach towards EVs


Tata Motors has tasted excellent success in electric mobility, specifically with the Nexon EV. It appears that besides a robust EV platform, the crossover’s oddball silhouette has found favour with the customer and also seems to be the inspiration for its all-electric SUV-Coupe concept called the Curvv. The production version will be a mid-size SUV coupe underpinned by Tata’s generation 2 EV architecture. This is a more advanced and flexible platform capable of offering multiple powertrain options, hinting at larger and more powerful electric offerings in the future. In fact Tata Motors has confirmed it will launch 10 EVs in the next five years. As for the Curvv concept, we should see its production version with a fully-electric powertrain launch by 2024. It will be followed up with an ICE variant later.

Design wise it’s a new take on the marque’s ‘Digital’ design language specifically commissioned for its future SUV range. Positioned as a mid-size SUV, the concept reminds of the Tata Punch from the front, though it is more angular and aerodynamic. The front gets an LED light bar running across the width of the vehicle while the main headlamps are housed in triangular inserts in the bumpers. It looks rugged courtesy of pronounced wheel arches, chunky looking alloy wheels and body cladding all around. The rear looks striking owing to the sloping notchback tailgate and tail lamp running across the width.

Interiors look spacious and feel airy courtesy of the glasshouse effect owing to the large glass area also the large panoramic sunroof. It has a minimalistic dashboard divided by a thick central rib while the layered centre console features touch sensitive buttons. The floating centre console gets a prominent rotary gear selector. The two-spoke steering wheel is a distinct highlight and has a flat bottom which adds to sportiness. It gets two free-standing screens on the dashboard. The instrument cluster and infotainment system are large, colour TFT units.

The production SUV is expected to be powered by a single motor based on the next generation ‘Ziptron’ drivetrain which will send power to the front wheels only. The platform allows for a dual motor setup as well, which essentially means an all-wheel drive layout. The production spec Curvv will pack a high-density lithiumion battery pack that should help offer a claimed range of 400km to 500km. While Tata does has no plans for a hybrid variant, the SUV will be launched with an internal combustion engine as well, most likely a petrol motor only. Tata Motors will also launch the Sierra EV, based on the new, Sigma EV-only platform.

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