Revamped MG Cars for 2024: Embracing Evolution and Innovation
In an ambitious move set for 2024, MG gears up for a comprehensive transformation, marking a significant shift in its automotive lineup. The brand's stalwart combustion engine vehicles—3, ZS, and HS—are slated for impressive upgrades, alongside a compelling array of enhanced electric vehicles, including a flagship electric SUV.
General manager Lu Jiajun recently disclosed MG's strategic blueprint, emphasizing a dual-phase agenda. The first half of the year will witness a robust enhancement of existing fuel-driven models, followed by a dedicated focus on the electrification realm in the latter part of the year.
Highlighting MG's unwavering commitment to both traditional internal combustion engine (ICE) cars and electric vehicles, Lu affirmed the company's dedication to sustain and expand its market presence. «We recognize the enduring demand for conventional vehicles in various global markets,» he stated, underscoring MG's dual-track approach to bolster sales volumes.
While experiencing substantial growth in EV sales across key export markets like the UK, MG remains steadfast in its pursuit of excellence in ICE vehicles. Anticipate the launch of several new ICE models in 2024, including successors to the 3 supermini and the combustion ZS, with even the HS SUV slated for an upgrade, drawing cues from the Chinese-market Roewe RX5. The revamped HS promises enhancements in fuel efficiency and electric range, retaining its petrol engine and plug-in hybrid options.
The electric 5 estate and ZS are poised for a transition to MG's cutting-edge Modular Scalable Platform (MSP), aligning with the innovative framework utilized by the 4 hatchback for their next generations. However, the pièce de résistance of MG's centennial celebrations lies in the unveiling of a groundbreaking electric SUV, positioned as the successor to the Marvel R. Set to be based on the MSP, this flagship model boasts adaptability to various battery capacities and facilitates seamless battery swapping.
Amid soaring sales in the UK and Australia, MG reconsiders its initial decision to limit the Marvel R to left-hand-drive markets, paving the way for its successor's anticipated UK debut by 2025. Describing the forthcoming electric SUV, Lu emphasized its compelling aesthetics and competitive pricing.
Additionally, MG plans a substantial interior overhaul for the 4, slated for launch in the latter part of 2024, showcasing a remarkable enhancement just two years after its European debut.
Excitingly, MG is poised to introduce a brand-new ICE supermini while bringing the next generation of the Marvel R to the UK. Moreover, patents hint at a renewed HS model, retaining its ICE power.