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1992 Lancia Magia Concept by IAD

It seems improbable but Worthing once briefly threatened to unseat Turin and Milan as a key hub of international car design. That may sound a mite fanciful, but the appearance of the IAD Lancia Magia at the 1992 Turin motor show triggered palpable ripples because a British styling house had chosen to showcase its brave new world on hallowed turf. The cheek of it all. Here was a Lancia-badged – and supported – coupé that took all the best bits from the Dedra Integrale and added a much-needed dose of style into the mix.

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