Count Alexis Wladimirovich de Sakhnoffsky made his reputation in Europe and his fortune in America. There he became the foremost advocate of, as he put it, ‘the illusion of speed’ in design — or, put another way, streamlining. With the likes of Raymond Loewy, Norman Bel Geddes and Walter Dorwin Teague, Alexis was part of a new breed of industrial designers that emerged in the USA in the 1930s and whose name, whether given to a refrigerator or a wristwatch, would give it added sales appeal.
