I imagine there’s been plenty of hard swallowing going on at JLR HQ lately as some of the older-guard product planners work their way through the repercussions of switching its big-selling medium-sized models to a new, all-electric architecture.
At a press conference on April 19, JLR reaffirmed its commitment to the controversial Reimagine strategy by confirming some initial details of the proposed EV range to be produced under the Jaguar brand.
Jaguar Land Rover’s stated plan to move to the direct-selling ‘agency’ model by the end of 2024 will involve a separation of its products into four distinct brands: Range Rover, Discovery, Defender and Jaguar.
As we went to press with this issue, Jaguar Land Rover announced that sales were up to 80,000 during the third quarter of the year ending December 2022
Jaguar Land Rover has announced a new strategy to accelerate next-generation technology and sustainability to support its ‘Modern Luxury’ vision for the business
As Jaguar Land Rover enters discussions with overseas suppliers as part of its forward planning, a new report suggests the UK’s motor industry risks future collapse
Changes for 2022 will see the Jaguar Racing team rebranded, a revised livery for the Jaguar I-TYPE 5 racing car, and a new motorsport division within Jaguar Land Rover
