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Our new Italian columnist – design critic Matteo Licata – explains why the new Alfa-Romeo Tonale needs to succeed at all costs I'll turn 40 this year, and I've been hearing bold Alfa Romeo revival plans for as long as I've been alive. Yet, to put it mildly, success has proven elusive. Arguably, there have been times when it seemed the ‘Biscione’ was back for good, for instance between 1998 and 2002 when the 156 and 147 posted record sales and Alfa dominated European Touring Car racing.