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Porsche 911 Classic → Ferry Porsche prior to the 1973 ceremony are three seasoned exponents of the company and, on the left
The annual awards ceremony is a timehonoured ritual at Porsche and a reminder that the company really did make its name through motorsport. Usually held in the third week of December, these days the ceremony is slightly overshadowed by competition from other Porsche evening functions, such as Sound Night and other social media-inspired events. However, 50 years ago when Porsche was still a small company and almost all Porsche racers knew each other, it was the event of the year.
Events bringing Ferry Porsche and his four sons together became rarer as the years passed. Yet for his 80th birthday in September 1989, most of the family and a few close friends descended on Zell am See, the traditional Porsche home south of Salzburg. In the foreground, beside the Panamericana that the company had presented to Ferry for the occasion are Hans-Peter, Gerd, Butzi and Wolfgang. It’s said that Ferry disliked the “beach buggy” Panamericana intensely.