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The XC40 is Volvo’s first foray into the compact SUV market, and will soon be followed up by a SUV-Coupé edition named C40, though that car will be exclusively pure-electric and sold online. As the XC40 didn’t have a predecessor to worry about, all of the people that bought the XC40 were new to the brand, though there might have been a few V40 owners upgrading and perhaps some XC60 customers downsizing. The story of the XC40 started in May 2016, when Volvo revealed a pair of concept cars.