he move to electric power is part of Audi's strategy to compete with rivals like BMW, Mercedes, Tesla, and emerging players in the electric executive car segment
Audi’s plans for a go-anywhere electric rival to the Land Rover Defender, as scooped by Autocar earlier this year, are taking shape ahead of an expected launch by 2027.
Audi rewrites rulebook for radical next-gen A8. All-electric Audi will arrive next year as a sleek, long-range luxury flagship with a focus on performance and autonomy.
Any mainstream Audi models launched from 2026 will be electric, but it’s a slightly different story at Audi Sport, which is taking a more softly-softly approach
Audi will go after the indomitable Tesla Model 3 – and its increasingly popular rivals, the Polestar 2 and BMW i4 – with an electric version of the next-generation A4.
Audi’s first series-production EV will remain on sale as the wider line-up goes EV-only but it will get a series of hefty updates to keep it competitive against newer rivals like the BMW iX and Mercedes-Benz EQE SUV.